Productions by Parker, Inc. Renews with RADD (October 2017)
Productions by Parker, Inc. has renewed their contractual affiliation and support with RADD (The Entertainment Industries Voice for Road Safety) California Coalition for the 2017-18 year. Since 2015, PbP, Inc. has been instrumental in developing new and innovative avenues to bring RADD’s “Friends Don’t Let Friends Drive Drunk, Do You?” messaging to the public, specifically the 21 to 35 age demographic.
In 2016-17, PbP, Inc. established new outreach relationships with the Students and Staff of the annual Sun God Festival at the University of California at San Diego (UCSD) and the U.S Marines at Camp Pendleton. Assisted in the first successful RADDNight promotional music celebration in September 2017. They also launched a innovative Designative Driver Promotional program in conjunction with the Gaslamp Quarter Association (GQA). Utilizing www.gaslamp.org , the program highlights the many Gaslamp Quarter establishments that have discounts and incentive for non-drinking designated drivers.